Yep and as I read in another thread here, Echo is US only basically because it's localization features are based on a US zipcode. The US only market is not very big while the richer part of China in cities like Suzhou, Hangzhou and ofcourse Shanghai and Hongkong have sold a lot of iPhones which you can see on the streets. The subsidy plan is still in place there. In the EU people with money got iPhones as well : in my friend group I am the only one with an Android phone (p8 max because of the battery life and my huge dutch hands can type with one hand on it) and everyone is waiting for the 7. I think Echo is an easy kill for Apple if done right and timely aka now.

Offtopicish: I think the first to offer the battery life my phone has in an iPhone like package will sell a lot: even my mother got an iPhone because the battery life on her Samsung was too miserable and in her head this equals 'Android' so no more Android... work to do this reunion'