Yes, and the very assumption in that statement -- that those clicks/impressions will be low-converting -- is itself discriminatory.
The conversion rate for each demographic is irrelevant in relation to the protected classes. Every person has an equal right to see the adverts and apply or not, according to their decision.
That is what it means to be an Equal Opportunity Employer -- it is the employers' responsibility to bear the costs of giving every person an equal opportunity.
And, frankly, not being an equal-opportunity employer, especially in times of high employment rates, is simply stupid -- you bypass a lot of available talent for no good reason (& no, your biases and assumptions are not good reasons).
The conversion rate for each demographic is irrelevant in relation to the protected classes. Every person has an equal right to see the adverts and apply or not, according to their decision.
That is what it means to be an Equal Opportunity Employer -- it is the employers' responsibility to bear the costs of giving every person an equal opportunity.
And, frankly, not being an equal-opportunity employer, especially in times of high employment rates, is simply stupid -- you bypass a lot of available talent for no good reason (& no, your biases and assumptions are not good reasons).