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Trademark law is fairly complicated . One of the aspects that is often overlooked is that you actually have to enforce your trademark rights in order to keep your trademark. Failure to do that, weakens your grip on it.

In the case of this particular trademark claim, it's likely to be fairly weak for MS. There are countless legitimate uses of the letter X. They've not been going after a lot of companies over this. And there's also the notion that MS launched the x-box after the x.com domain was registered by Elon Musk. So, any dispute over this could end up being quite hairy for MS. I doubt MS lawyers are going to even bother with a cease and desist letter.

Not a laywer of course; this is just my understanding of trademark law. It gets even more complicated when you consider that laws vary internationally.



Isn't it even weaker for elon, since he lost the domain around same time that xbox was introduced and only got it back 2017 and even then he said that he had no plans for it.


Doesn't matter if no-one else has a credible, enforcable claim.




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