One very underrated quality of names is how easy they are to say.

tucson · on Nov 23, 2012

What some would call the 'radio test'.

1. Must be a dot com.

2. Must clearly state & define the product or service being sold.

3. Must be easy to pronounce & therefore pass the radio test.

4. Must not be longer than necessary, the shorter the better.

5. Must be about a product or service that is in demand & being searched for.

6. Must be easy to remember, in fact it must be a no brainer to remember.

7. Must be a domain a business could be built on.

sleepyhead · on Nov 23, 2012

That excludes all available .com domains.