A 12B-sized model is a far cry from "frontier inference". That's more like DeepSeek V4 Pro territory which is a 1.6T model. Or for multi-modal models, Kimi 2.6 which is 1T.
2. I'm not sure what this has to do with the case, unless you're arguing Google has an ads monopoly, in which case the best argument would likely not be that adwords lead to bidding wars because that just sounds like they're selling a product people really want to pay for
3. There's nothing criminal about being a very diversified business
You're right that it's not literally frontier. But like recent Qwen releases, it is a lot more capable than anybody thought models of this size could be a year ago, like capable enough to set a ceiling on what you can charge for AI for certain applications. Others still clearly justify a stronger model, but this trend may continue, etc.